12/26/2016

Why Alexander Wang is so Marketable


Resort 2017

It is wearable i.e. not ridiculous but not bland.





It pushes the boundaries of style just enough to inspire/excite people each season.





He continually upgrades the concept of "casual wear."




The Wang Brand maintains a vibe of 80s-Fetish-Goth-Punk-2 Tone fashion
i.e. 
slips/lace/undergarments
houndstooth/checkerboard
studding/eyelets/chains
acidwash denim/frayed denim
leopard print/patent leather



With this strong aesthetic foundation, Wang can introduce 
other elements that are unrelated each season
and it will feel like a refreshing alteration 





Case in point here: Moccasins, front-pleat Trousers,
Kangol-style Caps, Tuxedo Vest



Youthful but relatively ageless.